It's dawn, very quiet and slightly cooler this early in the morning. I love this time of day. Everything is fresh and new. You're starting a new day...a new quest...a new adventure. For me, my quest is for the perfect tasting cup.
As I sit in the quietness of the room filled with large burlap sacks of green coffee beans, I chuckle to myself, "How did I get here?" I guess I'm more sensitive to it as I just hit a monumental birthday a couple of weeks ago, but can't help but smile at how my life has changed and switched gears. I'm here because I took a chance at something I've never done before but have become very passionate about. I had a successful career in "Corporate America" but wanted something more. I counseled so many candidates during the economy crash in 2008 who lost their jobs and now we're in a situation where they didn't know what they were going to do but had a desire to chase a dream. Doing something completely different and possibly outrageously risky! Yes...I counseled them on taking the steps to seek and figure out what they wanted to do next in their career adventure. (Yes an adventure....a career adventure). John and I found ourselves in the same boat...and I began taking our own advice and here I am....up at dawn...roasting coffee.
It does start with a flame. The light of the gas and the drum heating up to welcome its first batch of green coffee all the way from Sumatra. Roasting the coffee beans to deliver an earthy taste that has a heavy mouth-feel. Or the next batch of green beans that will result in a spicy and citrus taste in your cup. My goal each day I roast is to deliver the freshest and best tasting cup of coffee for you to start your day. It is my goal each day, one that I've become so passionate about.
We've been doing this a little over two years now and have grown successfully (slow but constant) and hopefully ready to take Johnny Lolita's to the next level. I know it's just coffee....but that fresh hot cup first thing in the morning can set your day as well as finishing up a perfect meal at the end of your day. Hot or Iced...Caffeine or Decaf....that is my goal. AND...it starts with a flame.
My goal is to always deliver you the freshest and great tasting coffee each day.