"The devil is in the details." This is an old idiom that cautions us not to overlook the small details in our work. It's often the little things that make all the difference.
I can't confirm this, but its my belief that the person that first uttered this sentiment was talking about coffee.
Lolita and I love to find special breakfast joints and small restaurants. Places we look forward to visiting on our days off. Over the years we've logged a lot of miles on our bicycles, motorcycles and in our cars getting to them. No matter the city or state, we've found one common element. Bad coffee! Nothing put a damper on a fun outing quicker than a cup of lukewarm, harsh or bitter coffee.
This was one of the primary reasons we became coffee roasters. We knew we were not alone in our desire to drink a great cup of coffee. Lolita has a piece of sage advice for our restaurant clients, "don't let the last thing they remember be a bad cup of coffee."
Whether you own a restaurant or entertain in your home, serve your guests good coffee. For that matter serve yourself good coffee. It requires no greater effort but delivers greater returns. The devil is in the details.
For more information on how to serve great coffee, contact us at Shawn@johnnylolitas.com or Johnny@johnnylolitas.com